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 Home > City Resources > Fashion & Beauty > Fashion Stores

Sheetal - a class apart

Store blossoms with Hemant Trivedi at the helm

Sheetal: a class apart from other city stores. The huge store has a wide range of products to offer. From being an exclusive saree shop, Sheetal has diversified into garments, specializing in children's wear, women's wear and men's wear. To call it a family shop would be apt. If you have a wedding in the family, Sheetal is the place to go for your garment needs.

" One has to keep pace with the changing times and it was because of this that we decided to give Sheetal a new look" says Lopa Shah, in charge of marketing and advertising. "We were the first to showcase merchandise in a very attractive manner. It is this look which others have picked up from us over the period of time. "

In the year 1989, Sheetal took in ace fashion designer Hemant Trivedi as their in-house designer. Following this, Sheetal witnessed a major transformation. From being considered a downmarket store, it emerged as the leader in the market. With the support of the Shah brothers, Dhiren Shah and Bachubhai Shah, who own the store, and with Hemant's ideas and designs, Sheetal has emerged as one of the topmost fashion stores in Mumbai.

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It was a very slow and steady growth and a team effort which enabled Sheetal to reach this position today . In terms of advertising, it was the Shah's who were the first to shoot at foreign locales with foreign models and this greatly captured the imagination of the people. The in-house design store is an added attraction for it provides customised service to its clients from a bridal trousseau to salwar kameez and even mens wear. Embroidery of every kind can be obtained along with various embellishments .

Recently Manish Malhotra, one of the better known designers of tinsel town, also joined Sheetal . Sheetal caters to the entire cross section of the society from the lower middle class to the NRIs and residents of the gulf . With three stores spread across Mumbai, Sheetal has come to be reckoned as a landmark .


1) Sheetal, Sheetal Estate, (opp. Novelty Cinema), Grant Road. Mumbai-400 007
Phone: 385 6565, 387 6114, Fax: 385 0055

2) Sheetal, Opposite Tirupati Apartments, (near Mahalaxmi Temple), B. Desai Road ; Mumbai 400 036, Phone: 494 9728

3) Sheetal, Sardargarh, L.T. Road (opposite police commissioner's office), Crawford Market, Mumbai 400 002, Phone: 206 1016 / 206 6969

By: Sharmistha Chatterjee

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