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 Home > City Resources > Fashion & Beauty > Minawala Jewellers

Minawala Jewellers

Jewellery by Minawala Jewellers"Buying jewellery should be a great expression of personal freedom for a woman. And it shouldn't be serious - it should be fun," thinks Shehzad Zaveri, owner Minawala Jewellers. This well-known city jeweller also feels, "Diamonds should not only be seen as an investment. These are precious jewels to be worn, enjoyed and admired." Zaveri literally gave a face lift to Minawala Jewellers after he took over from his mother 10 years ago. Inheriting the family's dying jewellery business, he infused new passion into his creations. More than his degree in gemology, he wanted his jewellery to work so that he could give his clients, better value for money.

Jewellery by Minawala Jewellers"I do all the designing for the jewellery collection. We have come out with many ranges like Ice Collection, Eirsha Collection and the latest being Afsana Collection. Today, we have a large export market and our trusted clients are from London, US and Dubai," says Zaveri, who got into the trade right after his education.

Located on the main S V Road at Santacruz, the store is a monolithic structure, dressed in bold purple and silver giving it an international flavour. Inside, the clear, straight lines are highlighted with the use of a combination of new age material like brushed steel, rosewood, silver and a touch of purple. The Heera Panna showroom of Minawala Jewellers at Mahalaxmi has also been remodelled in the same silver and purple colours.

The Minawala Collections

The Ice Collection is designed on crystalline classicism and it reunitesJewellery by Minawala Jewellers jewels to beautiful, rare diamonds as in eternity. In this collection, round, yellow diamonds alternate with white baguettes, mounted on a blend of white and yellow gold. This year, Minawala has dedicated a great deal of attention to unusual and rare, coloured diamonds - yellow, pink, azure, green and blue. These jewellers have also hand-picked many rare varieties for their exclusive collections.

Jewellery by Minawala JewellersEirsha is a collection that can be better defined as 'aristocratic by choice.' Creative imagination, gemological quality and goldsmith's art are the virtues of the Eirsha collection. This 100 per cent handcrafted collection is designed for the woman who loves attention and loves to choose and wishes to express the uniqueness of her character and personality, through precious particulars.

Afsana, meaning a gift is Shehzad Zaveri's favourite line of jewellery and is interwoven with a fascinating story of true love, passion and mystery. Each creation is sold in an attractive case and tells a never-ending exotic tale of mystique.

Jewellery by Minawala Jewellers'Finish' is the treatment given to gold jewellery while creating patterns, or designs. It is often mixed to create contrasting effects. Finishes available at Minawala include Brushed, Diamond Cut, Diamond Laser, Embossed, Enamelled, Engraved, Etched, Filigree, Florentine, Hammered, High Polish, Matt, Sand Blasted and Satin. To ensure that your jewellery lasts a lifetime, Minawala has prepared this helpful information booklet. It shows you how easy and inexpensive it is to care for your precious jewellery. It also explains the weight, color and measurement systems internationally adopted.

Minawala Jewellers,
Apsara, # 7, S V Road,
Santacruz West, Mumbai - 400 054.
Phone: 648 8800 / 01 / 02

By: Anupama Vinayak


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