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 Home > City Resources > Fashion & Beauty > Fashion Street

Mumbai's Fashion Street.

Fashion Street is a favourite haunt of the fashion conscious of Mumbai. With each passing day, people are becoming increasingly aware of the fashion trends set by designers. Expensive designerwear clothing is mostly beyond the reach of the average Mumbaiite. But there is no need to lose heart, for at Fashion Street one can pick up the most trendy clothes at a fraction of what they would cost at a reputed departmental store of the city.

If you want to flaunt any of the reputed brand names such as Pepe, Calvin Klein or say Lee, then you should have no problem at all.   Never mind if some of them are fakes; they all look like the real thing. The roadside stalls are a storehouse of readymade garments all of which are export surplus or quality conscious importers' rejected stuff. Stretching for over 3 kms on the Mahatma Gandhi Road along Azad Maidan, Fashion Street's vendors sell anything and everything : jeans, peddlers, tang tops, jump suits, T shirts, bermudas, wrap-around- skirts you name it, they have got it. The location of Fashion Street is very convenient, as it is nestled between the two terminal railway stations, Churchgate and Chatrapati Shivaji Terminus.

With college crowds thronging the place, Fashion Street is an indicator of what is in and what is out in terms of fashion, be it clothes, shoes or junk jewellery. Fresh stocks arrive every three months. Ramona, a college student from St Xavier's feels, "The stuff you get to pick up at Fashion street is quite cool and if you ask me about the quality, I would definitely vouch for it." Junk jewellery is a big hit with the teenagers, the fastest selling being the oxidised metal bracelets which come pretty cheap. Just imagine buying a necklace for Rs. 20 or a ring for Rs. 5. "When it comes to picking up jewellery, I just freak out at this place for there is so much to chose from", says Anny of Mithibhai College.

While shopping at Fashion Street, one has to follow the golden rule: bargain. "One has to bargain very hard" says Anny. You have to bargain right to be able to strike a deal and this applies for each and every thing.

For a sum of Rs 1000 you can end up with a whole new set of clothes, shoes, bags and other accessories. The branded jeans jackets, and T shirts are genuine to look at and can easily pass off as the real thing. If you are looking for true value for your money, then Fashion Street is the place to go.

Author :Sharmistha Chatterjee
Photos by:Vinayak prabhu





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